HYH Publicity and Media Coverage in China

The Healing Young Hearts project generated significant national and local coverage in the news media as well as on web postings by prominent political parties and government organizations. Some highlights of major interviews and articles coverage included:

‘Women’s Friend’ magazine, May 2009 and June 2009 issues Articles were published on two consecutive months in this popular women’s magazine, including a full page back cover article explaining the background of the project and stories of the volunteers involved.

World Expo December 2009 TV Show: Volunteers performed and dedicated songs to aid the children of Sichuan in long term recovery.

The Heilongjiang branch of the China Democratic Construction Association, one of the eight legally recognized political parties in the country, adopted the Healing Young Hearts project by showing a documentary about the making of the Healing Young Hearts handbook at political meetings in major cities throughout Heilongjiang province on the anniversary of the earthquake, May 12th 2009, and donating printing funds to the Heilongjiang Children’s Center. Healing Young Hearts activities are featured on the provincial party’s website.

Heilongjiang Early Morning News: Full page feature article on foreign volunteer involvement developing the handbook together with Chinese experts, and visiting the earthquake zone.

Heilongjiang Weekly News Supplement of Harbin Daily: Full page focus on foreign volunteer involvement in the Healing Young Hearts project to aid Sichuan.

Heilongjiang TV news: reports in both Chinese and English were aired about the project. Recaps can be seen on the website, www.heilongjiang.dbw.cn

Heilongjiang Radio: An interview on the project goals and stories of the volunteers’ experiences was broadcast as part of the Chinese National Day activities.

The Heilongjiang Women’s Association, the provincial branch of the national organization responsible for matters concerning women and children in the country, called for support to print and distribute the Healing Young Hearts handbook for Sichuan on their website www.hljwomen.org.cn.

Sichuan News Website: Recaps of media reports about the Healing Young Hearts project in Sichuan are reported on www.newssc.org

Harbin Provincial Capitol City News: A full page article was published on the Healing Young Hearts project history, and volunteer activities in Harbin were highlighted.

Harbin Government Website, www.harbin.gov.cn: This local government website featured news of the project and local volunteer involvement to aid Sichuan.

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